Rules Magic With Entity Rules

The new Entity Rules module for Drupal provides a new way to associate Rule components with events for different entities such as users, nodes and taxonomy terms. This allows users who do not have access to the Rules UI to still configure when the Rule components are triggered. It also allows this user to specify values for the parameters that are sent to these Rules components. This can be especially useful for modules like Entityforms and Entity Registration where a user who is not a "site builder" may be adding multiple bundles.

https://drupal.org/project/entity_rules