Some of the most aesthetically pleasing sites are also the slowest, but you don’t have to limit yourself to square corners and solid background colors to speed up your Drupal site. There are a number of tips and simple techniques you can adopt in your current process to get both performance and great design in future projects.
While clear, many somehow forget the simple equation that:
Great design + fast loading pages + (great content of course) = more traffic.
The presentation will start with results from a few sites, after improvements were made, that will give you the extra incentive to employ the techniques and tips described throughout the rest of the presentation.
How to design and build super fast Drupal sites will be core to the presentation, but will not be limited as many are universal to all Web CMS platforms. You will come away from the presentation with a broader understanding of current performance improving trends no matter what systems you are working with.
Why should I care about faster loading pages, as long as it looks good I’ll keep getting work?
With most people connecting via broadband, why do I need to focus on performance at all?
How can I convince my boss/client/developer/etc that performance is something worth investing time/money in?